Grow Up – Fundraising Campaign
Visual identity, brand illustration, animation & iconography
Visual identity and brand illustration for Grow Group which is leading the efforts to improve access to, and innovation in, cannabis medicines. They are already the largest importer of cannabis medicines in the UK & Ireland
Brand illustration of distribution and production network for use in explainer video, website, and SoMe content for Grow Up fundraising campaign by Grow Group, The first British cannabis startup evear to crowdfund.
Direction: Hanway Associates
Agency: Penfield and R-A-D
Client: Grow GroupAgency: Penfield and R-A-D
The initial crowdfunding round hit 100% of it´s target in just one hour on Seedrs
