Grow Up - Fundraising Campaign
Visual identity, brand illustration, iconography & animation
Visual identity and brand illustration for Grow Group which is leading the efforts to improve access to, and innovation in, cannabis medicines. They are already the largest importer of cannabis medicines in the UK & IrelandBrand illustration of distribution and production network for use in explainer video, website, and SoMe content for Grow Up fundraising campaign by Grow Group, The first British cannabis startup evear to crowdfund. The initial crowdfunding round hit 100% of its target in just one hour on Seedrs.
Art direction: Hanway Associates
Agency: Penfield and R-A-D.
Client: Grow GroupAgency: Penfield and R-A-D.
