Levende Legekultur

Visual identity and brand illustration.

Levende Legekultur is a 5-year effort to strengthen the play culture in Denmark through collaboration with 5 selected municipalities where they equip teachers, educators, larger school students and local enthusiasts to initiate and support playing. LL is a new initiative to follow in the footsteps of Legeskibet and the effort is supported by Lauritzen Foundation.

I created a visual identity with logo versions, playful color profile which originated from Legeskibet, typography, graphical elements and templates for use on SoMe, webdesign, printed materials, apparel and signage.

3 new brand illustrations was made with site specific buildings and landmarks from each new municipal. Illustrations of Esbjerg and Elsinore was already a part of Legeskibet with 8 other Danish harbor cities which shows in the book about Legeskibet.