Levende Legekultur

Playful visual identity & brand illustrations

Levende Legekultur (Living Playculture) is a 5-year effort to strengthen the play culture in Denmark through collaboration with 5 selected municipalities where they equip teachers, educators, larger school students and local enthusiasts to initiate and support playing.

I designed a visual identity with a playful color profile which originated from Legeskibet, logo versions, typography, graphical elements and templates for use on SoMe, webdesign, print, apparel and signage.

3 new brand illustrations was made with site specific buildings and landmarks from each new municipal. Illustrations of Esbjerg and Elsinore was already a part of Legeskibet with 8 other Danish harbor cities which shows in the book about Legeskibet. 

LL is a new initiative to follow in the footsteps of Legeskibet (The Play Ship).
The initiative is supported by Lauritzen Foundation.

Read more about Levende Legekultur at www.levendelegekultur.dk