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Levende Legekultur

Visual identity and brand illustrations for Levende Legekultur (Living Play Culture) a new initiative to follow in the footsteps of Legeskibet (The Play Ship).

All illustrations are made in vector due to the demand for future scaling for largescale print, in 10 restricted colors from the clients' visual identity.

Levende Legekultur is a 5-year effort to strengthen the play culture in Denmark. They collaborate with 5 selected municipalities, where they equip teachers, educators, larger school students, and local enthusiasts to initiate and support play. The effort is supported by the Lauritzen Foundation.